A web app is more flexible, working on all smartphones without needing to download an app. However, apps need to be downloaded and installed on your phone. They're available on your phone and can be used without an internet connection but are considerably more expensive to develop and maintain.

App is short for application, a program you install on your mobile from the App Store (iOS) or Google Play Store.

With an app, your users can use functions like an independent program in the mobile or connected to your cloud services. Users click on the icon installed on the phone's desktop and can use its functions from there.

The advantage of the app is that it's always in the phone and ready to use. You often also get information about the users and can reach them more easily.

The disadvantage is that all your users must download the app and register before they can start using your services, which can be a big barrier to getting users. Apps are also expensive to develop and maintain. You need to develop an app for each operating system, such as iOS Apple, Android, Windows, etc.

A web app is a mobile-optimized website and requires no download or installation. However, you must be connected to the internet to use the app. Web apps can be used on both computers and mobile phones. You open the web app via the browser on your mobile phone or computer.

The advantage of the web app is that it can be used on all types of mobile phones with an internet connection. You reach a wide audience and various types of mobile devices. Another important advantage of web apps is that they are cheaper and easier to develop and maintain. Updating new information and functions is also easier with a web app. With a web app, you can take advantage of information in the web app that becomes searchable on Google, which is extremely important from an SEO perspective.

The disadvantage is that you don't bind the customer to you with an installed app, but this can be solved through user accounts on the web app.

Which solution you should choose depends on the type of content you want to create, budget, and internet access.

The web app has a big advantage in that it doesn't need to be downloaded, but it's available directly and it works whether your customers use iPhone or Android. For more technically demanding functions, an app is preferable, and the app can be used offline.

Now that we have explained the differences, pros, and cons of each solution, it may be clearer for you to choose the right solution for your business.

Remember that in the end, it's all about your business's needs and ambitions.